I was so excited for this comeback. I felt like it has been forever since the release of “Crazy”. 4minute is one of my favourite girl groups, so I expect nothing less than the best from them.
I am proud to announce that “Hate” is now one of my favourites from 4minute. This song has been on repeat since its release. I have watched the music video and live performances on countless occasions.
“Hate” sounds a bit like “Crazy”. It has an electronic hip-hop vibe and there is a lot of repetition during the chorus. This song is actually very interesting. Other than the infusion of different genres, there is also a change of pace. The song starts off with a ballad sound featuring Gayoon’s melodic voice. The pace picks up a bit when it gets to Sohyun’s part, and then goes full-fledged hip-hop at the chorus. Normally, I complain about these sudden changes of tune, but it worked well for this song.
The music video was even more gold. It was a mixture of cinematography and performance. With the slower paced parts of the song, there were dark scenes. I guess these scenes were to depict anger and hate.
At the beginning of the video, Gayoon is all dressed as a bride. Weddings are usually correlated with happiness, but Gayoon’s bride scene is juxtaposed with a scene of her all dressed in black. All she was missing was a black veil.
Jihyun also had a dark cinematic scene. She stood trapped in a forest that was tangled by bright red thread. I am guessing this was supposed represent her being trapped with hate. I am so glad that Jihyun got more lines in this song. She seems to get a good response from the audience when she performs her part during live performances.
When the song picks up at Sohyun’s part, the music video turned to its performance section with backup dancers and sexy outfits. I instantly forgot that Sohyun is the maknae. She looked so sexy and mature. My jaw dropped at this point of the music video.
The chorus is my favourite part of the music video. Not only does the song pick up in tempo, but also this is where the hip-hop flair sets in. During the chorus we also get a good look at the powerful and charismatic choreography.
I really love this dance. There are a lot of sharp movements. It is sexy meet hip-hop. If I had the skills, I would have been inspired to learn the dance as soon as I saw it. 4minute always has good dances.
I am impressed with this music video. There was great choreography, performance scenes and cinematic scenes that all blended well. The song and music video was totally badass.
Great job 4minute!