It has been a while since I have done a music video review. I feel like I have been repeating myself, especially when it comes to reviewing Hello Project music videos. There haven’t been any music videos that have blown me out of the water this year.
I do admit that I was really impressed with “Tsugitsugi Zokuzoku” from ANGERME’s last single, but decided not to review it since I did not really like the other two music videos and I did not have time to write a long music video review.
This time, I will be doing something different. ANGERME’s 22nd single, “Umaku Ienai / Ai no Tame Kyou Made Shinkashite Kita Ningen, Ai no Tame Subete Taikashita Ningen / Wasurete Ageru” (wow that was a mouthful), is set to be released on October 19, 2016.
The music video for “Ai no Tame Kyou Made Shinkashite Kita Ningen, Ai no Tame Subete Taikashita Ningen” has already been released on their official channel. You can check out this video right below.
After seeing this music video, I could not help but to comment on it. Other than completely falling in love with the song, and some aspects of the music video, it is also Kasahara Momona’s debut single. I think this is an appropriate video to break my music video review hiatus.
I will be completely honest. I did not have much faith in Momona as a member of ANGERME. Yes, this may slightly contradict what I said earlier this year, but as time passed on I wondered if she could really fit into the group. She has great sex appeal for someone of her young and tender age. She was also a winner of this year’s Kenshuusei test event. However, I find her vocal and performing skills are a bit lacking, especially when compared to the other members of ANGERME.
However, after seeing this music video, I see her potential. I will try to remain positive as her tenure continues. She is a bit awkward, much like Maho in her earlier days in the group. I have much to say about Maho later on in this review.
If you did not realize it before, I really love this song. ANGERME has taken a break from their rock style and has returned to their typical dance music. I missed this side of ANGERME. This song has a heavy bass and strong choreography that instantly pulls you in. The verses are sung in a staccato and robotic style. It matches the futuristic style that is portrayed in the choreography and music video.
I did not expect the song to surpass “Tsugitsugi Zokuzoku” in greatness, but it came pretty close.
With the “graduation” of Tsunku, who is now enjoying his family life in Hawaii, Kodama Ameko has now become my favourite lyricist of Hello Project. She is responsible for many great hits such as ANGERME’s “Tsugitsugi Zokuzoku”, Country Girls’ “Itooshikutte Gomen Ne”, Morning Musume’s “Imasugu Tobikomu Yuuki” and C-ute’s “Urayanjau”. Did I mention that she’s only twenty-two years old? We are pretty much the same age! That amazes me!
Kodama also penned this song. The title of the song translates to “The Human Evolution of Love, The Human Degeneration of Love”. The lyrics speak of how much humans love, and how this emotion can affect our choices and actions. Someone can get really philosophical if they pay attention to these lyrics. The lyrics compare and contrast how love can evolve and degenerate humankind. I love the lyrics, but the title is ridiculously long. I think it’s ANGERME’s longest song title.
Momona is instantly put in the spotlight from the beginning of the video. In the choreography, some of the other members dictate her movements like she is some type of controlled robot or doll. The choreography depicts Momona as an automated being that is being forced to love as Rikako pulls her head up (Momona coming alive) and Mizuki pushing on her chest as if she is starting her heart and initiating the feeling of “love”. Are they trying to portray that we are beings that are made to love? This is what I interpreted from that bit of choreography.
Momona was also the first member to sing, getting a whole verse for herself. This is expected since she is the group’s newest member and all eyes are set on her.
Rina followed right after with her verse. I am surprised that she has been given a lot more lines. I felt like she served a greater role than sub-leader and sub-vocalist, Kana, in this music video. I do not know how I feel about that quite yet.
Moe is also being pushed to the center. She sings a good bit of the song and even has a part right after the dance break. I am happy about this because she is a great vocalist. It seems like she has taken Kanon’s place as lead vocalist.
The member that truly stunned me was Aikawa Maho. Everyone that reads my blog knows that I am NOT a big fan of Maho. I always found her very awkward and her singing made me cringe a lot. However, I could not keep my eyes off of her in this video, and for good reasons. Other than Maho looking amazing with her straight her and sharp bangs, her singing was not cringe-worthy and she performed the choreography pretty well. I was in utter shock. I was so impressed and proud of her! I hope she continues to improve and becomes one of the top members of the group. This video made her shoot up my favourites list. She went from 0 to 100, real quick. I think the concept and choreography really matched her.
Speaking of the choreography, it has a futuristic and robotic concept as shown at the beginning with Momona. Also, during the dance break and right before the verses, some of the girls bend over while the remaining members turn imaginary keys on their backs as if they were wind-up dolls. This further speaks to the controlled emotion and automated scenario the song portrays.
Can we talk about that dance break, though? There was an instant change of tune and pace. Rikako was at the center and she completely rocked it. She is probably the group’s best dancer. Although the choreography was disjointed to show the robotic movements, her dancing seemed perfectly natural and still flowed well.
It was pretty cool that they incorporated CGI throughout the video. The graphics further portrayed the plot and created a storyline for the video – something you do not see in Hello Project videos these days. In the video, the girls try to heal a degenerated heart, which they accomplish at the end. It was interesting to see them use some ancestral devices, such as the equal arm beam scale, in such a futuristic video. It was a unique contrast.
This was a pretty long review for one video, but I was really impressed by ANGERME this time. This increases my expectations for the remaining two music videos of the single. Great job ANGERME! When I buy this song, I will have it on repeat for a long time. Until then, I would probably watch the music video a million times.