ANGERME: 22nd Single Music Video Review


On October 19, 2016, ANGERME released their 22nd single, “Umaku Ienai / Ai no Tame Kyou Made Shinkashite Kita Ningen, Ai no Tame Subete Taikashita Ningen / Wasurete Ageru”. This was the first single since Tamura Meimi’s graduation and the debut single of 5th Generation member, Kasahara Momona. I did not know what to expect from this single but I can proudly say that I am impressed. The songs, members and music video all made a lasting impression on me. This has quickly become one of my favourite ANGERME singles.

For this post, I will be briefly reviewing the music videos for “Umaku Ienai” and “Wasurete Ageru”. I will be reviewing the “Promotion Edit” music videos that are uploaded on their official Youtube channel. I have already reviewed “Ai no Tame Kyou Made Shinkashite Kita Ningen, Ai no Tame Subete Taikashita Ningen” in a previous post.

Umaku Ienai (I Can’t Describe It)

This is the leading song of the single album. Nakajima Takui, who penned many other Hello Project songs, including ANGERME’s “Taiki Bansei”, Country Girls’ “Doo Datte Ii No”, and Mano Erina’s “My Days For You”, wrote this song.

This is my second favourite song of the triple A-side single. When I read the translation of the lyrics to the song, I could have cried. Even though, when translated, the lyrics seemed very repetitive and simple, I related to it on a personal level.


The lyrics speak about someone who possesses strong feelings but is unable to express these feelings to the person they love. These emotions weigh them down but they cannot find the words to express themselves. Ah, yes, I relate to this on every level.

I do not have much to say about the actual song. It is a classic upbeat Hello Project dance track with the typical male adlibs in the background. I do admit that the repeated “Umaku Ienai” has gotten stuck in my head. When I first listened to the song, the chorus was stuck in my head for several days. I woke up in the morning on many occasions with this song being the first thing that comes to mind!


Focusing on the music video, it is the typical performance video that is mostly centred on the choreography of the song. There were a few extra scenes where the girls seem to be brainstorming and assembling something. It looked like your typical Technical Design class, except with really fancy clothing and a large and dark workroom.


Speaking of outfits is anyone else getting tired of seeing the girls in the same style? All of ANGERME’s single outfits seem to include a skirt (sometimes pants for Maho and Akari) and jacket. The company is in need of a new stylist. I feel like the girls have been wearing the same thing for the past few singles. I do not know if this type of design is in style now, but it has become overused in Hello Project singles.


Thankfully, this music video had two sets of outfits. In the drama scenes where the girls are seen devising plans and constructing whatever they are constructing, they wear all white clothing. Although they are all dressed in this colour, each member wears a different style of blouse to create some type of individuality.


Near the end of the music video, the girls blast water through large hoses soaking the set and themselves. There were a few shots of the girls dancing in the water as well. I commend these girls for dancing in those conditions. I really hope none of them got sick and they dried off immediately after shooting that scene. These water scenes really brought a nice end to the music video.

There is one complaint I have for this video. Even after watching it several times, I still do not know what the girls were trying to assemble in their workroom. Does anyone have any ideas? Let me know in the comments below!

Wasurete Ageru (I’ll Forget Everything For You)

Kondo Kaoru wrote this song. It is my least favourite song on the single album but has taken the spot for best music video. This pushes “Ai no Tame Kyou Made Shinkashite Kita Ningen, Ai no Tame Subete Taikashita Ningen” into second place.


Hands down, this has to be one of ANGERME’s best music videos. While the song is my least favourite of the single, I must admit, the video was pretty beautiful. Mirrors were the main motif of this music video. The girls lay still on an off-white rug surrounded by everyday objects and mirrors. These mirrors showed the different scenes of the music video such as the close-up and dance scenes. It was as if these scenes were layered and arranged in the set in an aesthetic way. This was a very cool effect and made the video a lot more interesting to watch.


There were also some parts where one member would walk out of the scene in one mirror while another member immediately walked into the scene in another mirror. It is so freakin’ amazing!


The white set and background made the music video brighter. The dark and neutral tones of the girls’ dresses contrasted well with this bright set and made them pop out in the video. Despite it being a very serious song, just the set and the transitions of the video made me feel energised.


The song and choreography remind me of Morning Musume’s “Iroppoi Jirettai”. It has that salsa vibe to it. It is reminiscent of older Hello Project songs. It is an upbeat ballad. The choreography incorporates a lot of arm movements and circular hand movements. There is also a lot stretching and rhythmic footwork. I guess this is also why it reminds me of salsa. There are also some hip-swaying and dance moves that remind me of Indian classical dance.


I will like to take this time to say that Rikako really impressed me in this video. She stood out the most. Not only did she look beautiful in her close-up shots and in here brown dress and brown leather jacket but also her dancing was graceful but impactful. You can also hear how much her singing has improved since her debut. I am very proud of the girl she has become.

I really hope that Hello Project make more amazing music videos like this one. I believe high-quality videos like this will make interest in Hello Project surge.


As I mentioned previously, this single has become one of my favourites from the group. As they continue to improve, I can only anxiously anticipate what they have in store for the upcoming year.

Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.