2017 Hello! Project Review: Morning Musume ’17

A lot was going on last year with several graduations and member rotations and additions. However, it was a pretty good year for Hello! Project music. A lot of great singles and music videos were released. Join me as I look back on 2017 and rank my top three favourite songs, music videos and single outfits from each group.

The second featured group is Morning Musume ’17. Check out my previous rankings for C-ute as well!


  1. Brand New Morning


This song blew my mind the first time I heard it. It had strong vocals that mixed well with the resonating instrumental. I loved how both members of the 13th Generation got solo lines. I really hope that they continue this trend in the future where new members are able to vocally shine in their debut singles.


  1. Wakaindashi


This song is uplifting but still makes me cry since it was Haruka’s graduation song. It’s a lighthearted song that encourages people to go for their dreams. I cannot help but sing along to the chorus every time I hear it.


  1. Jealousy Jealousy


I have a love-hate relationship with this song. It has a cool retro and upbeat sound that is easy to sing and groove along to. The rapping parts were also interesting and fun to listen to. I like listening to the main melody and rap separately, but I do not quite like them together in one song. The rap portion offers a change of tempo, but I am not sure it fits in with the rest of the song.




  1. Wakaindashi


I love the extended version (non-promotion edit) music video for this song. While promotion edit is featured above, I do encourage fans to look at the full-length music video if they haven’t already. It has a sweet storyline and send-off for Haruka that made me burst into tears. It was no doubt that this was my favourite music video from the group last year.


  1. Morning Misoshiru


I know this was a B-side music video, but I still loved it because of the outdoor setting and scenes of the girls just having fun together.


  1. Brand New Morning


The music video was just as strong as the song. It reminded me of “Ai no Gundan” because of its militant concept, except there was a better set, side scenes and choreography. This music video kept me interested from beginning to end, which has become a rare thing for me these days and any Hello Project or K-POP music video.




  1. Dokyuu no Go Sign


We see the return of the dance unit for this song. This time Haruka, Ayumi, Reina, Kaede, Chisaki, and Erina are the members of the dance unit. The choreography had a lot of flips, hip-hop dance elements, and even a dance break with acrobatics, poppin’ and modern dance moves. The girls still have a long way to being high-quality dancers, but this has been some of the best dancing I have seen from the group in a while. I was really impressed!


  1. Brand New Morning


My favourite part of this song’s choreography is the march coupled with their usual formation dances. Honestly, I am getting tired of Morning Musume’s formation dance. However, the choreography for this song is an exception. The marching into a formation and sudden change of directions seemed challenging and brought a new style to the group’s usual formation dance.


  1. Wakaindashi


This dance is in third place mostly because of the formation that spelt out “Do,” which paid homage to the departing member Kudo Haruka.




  1. Brand New Morning


These were some of the best outfits that Hello Project has made in the past few years. It was not some form of a white dress or some weird clothing that looked like it came from a distasteful high-fashion line (Manner Mode, anyone)? The clothes were clean cut had nice colours and fit the militant theme of the song and video.


  1. Dokyuu no Go Sign


Many people did not like the white outfits that seemed to disappear on the white background. I, on the other hand, loved the outfits. I especially loved that they had a pop of colour with the dresses or tops that the girls wore with it. Those colours made them stand out against the white background.


  1. Jama Shinade Here We Go


The outfits for this song reminded me a bit of the live performance outfits they wore for “Jealousy Jealousy.” The ends of the dresses were uneven with contrasting dark, and light colours made them attractive.

In the next post, I will review my ANGERME favourites!


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