2017 Hello! Project Review: Tsubaki Factory

A lot was going on last year with several graduations and member rotations and additions. However, it was a pretty good year for Hello! Project music. A lot of great singles and music videos were released. Join me as I look back on 2017 and rank my top three favourite songsmusic videos and single outfits from each group.

The seventh featured group is Tsubaki Factory. Check out my previous rankings for C-ute, Morning Musume ’17, ANGERME, Juice=Juice, Country Girls, and Kobushi Factory as well!


  1. Hatsukoi Sunrise

This was definitely Tsubaki Factory’s year to shine. I loved every song they released, but “Hatsukoi Sunrise” was the best of them all. I loved the dialogue in-between the verses and chorus, and it seems that the fandom loved them too turning them into memes.

  1. Waratte

This song does just as the title implies, it makes people smile! I also love that each member gets a solo line in the song.

  1. Uruwashi no Camellia

Just like “Waratte,” this is such a feel-good song. There is no way I can ever feel sad while listening to this song!


  1. Hatsukoi Sunrise

THIS. MUSIC. VIDEO. SLAYS. The effects of this music video are out of this world. I want to high-five the director and editors. There are barely any Hello! Project music videos of this high-quality.

  1. Waratte

Waratte is also a well-edited music video. I loved the interactions between the members and the use of props.

  1. Uruwashi no Camellia

I loved the scenery in this video, and I love the aerial shots. They shot the dance shot with a drone, and there was a point where Mao got freaked out by it!


  1. Hatsukoi Sunrise

I love how they used spirit fingers to represent the sunrise throughout the dance. Brings me back to the “Bring It On” days.

  1. Shuukatsu Sensation

The choreography was unique and fit the office theme. The girls were bowing respectfully, typing at a computer, and running to work, all in the same dance. There were so many components to keep viewers engaged.

  1. Uruwashi no Camellia

I have no idea why this dance reminds me of swing dancing, but it is just as fun and quirky.


  1. Uruwashi no Camellia

Their purple and white outfits look like something you would find in an anime (maybe Sailor moon). They are so pretty and colourful and move well with the choreography.

  1. Shuukatsu Sensation

The girls are dressed in business attire for this dance. While it is a distinctive style that differs from the usual Hello! Project attire, I am sure that they were very difficult to perform in.

  1. Just Try

The girls looked like futuristic space warriors in their silver and black outfits. They are similar to Berryz Kobo’s “1 Oku 3 zenman Sou Diet Oukoku’s” single outfits, which had a similar futuristic concept.

Next time, I’ll rank my overall favourites from 2017!

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